I liked that i could cancel both the rental and insurance with no penalty. Be aware that the insurance that is first offered through Kayak partners is not usually through the rental agency itself. Investigate the rental car's coverage and price and compare. Lesson Learned. I walked away.
I bear some responsibility as i chose the "Our Choice" option. But know that it does appear to be a ploy of getting more money out of you. Here's the rundown of my experience. 1. They first ask you the purpose and mileage of your proposed trip. 2. They then give you the least compatible vehicle for such a trip. 3. Then when you ask for an obviously more suitable vehicle they get into the upcharge/upgrade game. 4. This deal quickly turns into getting an economy car at the intermediate grade price. The Compact car rental price was just $1 more than the "Our Choice" option. So, never again. I'm sure, depending on the scruples of the attendant one might get a good deal, but as i experienced it this is an unethical practice.