I didn't see the fine print that stated Hertz counter closed at 8:00 PM. Our plane landed @ 8:45 PM and by the time we arrived at the Hertz counter it was closed. There was a sign posted on the counter that stated they were closed. The other car rental agencies were open, in fact National was the only only agency that had a car for me and my wife. I tried calling Hertz Customer Service center only to be transferred and ultimately disconnected. I tried calling back to no resolve. I understand Scranton Airport is not a major hub; however, Hertz knew I was due in, in fact the agent called my cell phone - while I was in the air - to let me know I was late and that she was about to leave and to contact her back. If National didn't have a car for me I don't know what I would have done, my family, whom we were visiting was over a 100 miles away, and elderly. Instead using small print to identify that they close @ 8:00 PM, they should ensure their customer understands their limitations - which their competitors didn't seem to have.